ABOUT US

Who is Sass Diva?

Sass Diva’s trend-led mix of fashion accessories, including neckwear, earrings, rings, wristwear and hair accessories has changed the way women shop for jewellery. Sass Diva has won a legion of loyal fans in South Africa and has cemented its place as the number one specialty accessories brand in the country with over 30 stores.

There isn’t a female in the country that doesn’t recognize the iconic pink heart and owns her fair share of the great product range.

While at Sass Diva we draw our inspiration from latest catwalk looks and trends from London, New York, Paris and Tokyo respectively, we are adding our Sass Diva style to this inspiration that sets us a mile ahead of our competitors.

Sass Diva designers keep in touch with the real world and travel extensively in a constant quest to find the latest looks to suit our market. At the Portobello Road markets in London, the infamous shopping playgrounds of Soho in New York, the world’s top fashion shows, hip and trendy markets the world over, and cool music festivals worldwide, the Sass Diva team knows it’s all about fashion – and they know exactly where to find it!

We then couple these hot ideas with our expertise in sourcing the most up-to-date product developments and best quality materials to get to the gorgeous pieces you find in store. Sass Diva products meet all EEC requirements (no nickel content).

Head to Sass Diva and be inspired by our fresh new ranges every week as we paint South Africa Pink!

Sass Diva’s History

Sass Diva exploded onto the South African fashion jewellery scene in 2007 by offering its customers up to the minute jewellery at affordable prices – without compromising on quality or style.

Diva around the world

Diva proudly opened the doors of its first store in April 2003 in Sydney, Australia. Diva is a brand range originating from DCK Concessions – one of the largest jewellery retailers in the world. With over 588 stores across 22 countries, from Russia to the UK and Australia, diva accessories can be found worldwide and selling over 10 million pieces a year! That’s massive! Check out where Diva has painted the world pink: www.diva.net.au